HOW NIGERIAN YOUTH ARE DOMINATING THE INTERNET ECONOMY IN 2025

Forget oil, forget politics. Nigeria’s real goldmine in 2025? It’s the smartphone screens lit up at 2 am, where millions of young hustlers are flipping data into dollars, content into cash, and Wi-Fi into wealth. From drop-shipping teens in Lagos to tech bros in hoodies at Abuja coworking spaces, the digital hustle has stopped being…

The rise of digital gist culture: Is it journalism or just drama

You don’t need a newsroom anymore to ‘break news’, just a Wi-Fi connection, a juicy tip, and a TikTok or Instagram page. From the sharp mouths of anonymous voice notes to screenshot exposés that spread like wildfire, ‘gist culture’ is taking over the way young Nigerians consume information. But here’s the real tea: is this…

BRAND OR BE FORGOTTEN: WHY EVERY HUSTLER NEEDS A BRAND IN 2025

In today’s world, talent without visibility is like a billboard in the desert; nobody sees it. You could be the sharpest tech bro, the baddest fashion plug, or the smoothest content creator, but if your name doesn’t ring a bell online, you’re invisible. 2025 is not the year to be humble in silence; it’s the…

THE ART OF PERSUASIVE BRAND MESSAGING: HOW TO WRITE WORDS THAT CONVERT AND CONNECT

Why some brands stick, and others vanish, you’ve seen it happen. A brand drops one tweet, one ad, or one perfectly timed post, and boom, the world is talking. Their DMs flood, their products sell out, and suddenly they’ve become a movement; meanwhile, other brands post daily, run campaigns and still get nothing but crickets….

NIGERIAN WOMEN IN TECH LEADERSHIP: A DIGITAL REVOLUTION

When you think ‘tech in Nigeria’, what image comes to mind? A laptop, a coffee shop, a young guy in glasses… but behind that stereotype, a quiet revolution is happening. Nigerian women are making a significant impact in the tech scene with fire, grit, and unmatched skill. From developers to data analysts, Nigerian women in…